Facebook Messenger and WhatsApp – Underrated tools you should start using today

Facebook Messenger and WhatsApp are underrated tools which many businesses are yet to use effectively. Facebook itself has recognised the importance and rising popularity of these platforms, and are paying more attention to its development an usage.

1.     Engaging with your audiences

Facebook messenger is a popular place for queries on your business. From opening hours to questions on products, it’s really easy for your customers to find you on FB and drop you a message. Checking your brand’s FB messenger on a daily basis is a simple task. Pay attention to your notifications so you’ll never miss a sale.

The same goes for WhatsApp, which even has the added functionality of including a Shop Catalog for users who prefer to shop easily via mobile.

2.     Give immediate attention

Facebook messenger has a built-in autoresponder which can respond to your customer’s queries. Use this to reduce manpower load and give your customers a quick answer by crafting pre-set questions and answers.

 All your customer needs to do is to click on a pre-set question and your answer will pop up immediately.

3.     Finding out what your customer wants

By leading your customer through a series of questions, you can recommend your customers to specific products and even conduct surveys directly on Facebook messenger and WhatsApp. Finding out exactly what your customer needs or wants is a great way to increase conversion.

4.     Send out information

With a list of audiences, you can send out valuable information to keep them engaged. Upcoming events, promotions and useful content will help to keep your audiences coming back for more.

Facebook Messenger and WhatsApp are playing an increasingly greater role in customer relations and sales. While initially developed as a simple method of direct communication, these apps can play a large role in developing your business.