3 common mistakes to avoid for Social Media ads
Mar 31, 2023
3 common mistakes to avoid when running Social Media ads to get the max ROI for your ads
1) Using the Boost post button - Boost post is a great way to run ads if you don't want to deal with the complexity of the Meta or TikTok ads manager. But you're missing out on a lot of powerful capabilities that can increase your ROI
2) Not thinking from customer's POV - Your customer's don't really care about your company. They care about how your company can benefit them. Showing how your product or service can help solve your customer's problem is much better than just talking your product features.
3) Running only one ad - A large part of Social Media advertisting is all about testing and testing and testing. You'll need to test different creatives, test different captions, test different target audiences.. Only with testing, can you determine what works best for your company at any point in time.