Custom Audiences are a vital part of any Social Media ad buy strategy. Here are 3 ways you can use them.

When it comes to Lead Generation on Social Media, there are 2 main ways.

No one's visiting your website? Try giving an incentive for people to drop by!

Having worked with shopping malls for years, we know that social media can be a tricky beast.

Different social media campaigns have different objectives, and different objectives will lead to different social media stats you’ll want to track.

Before starting to create a lead magnet for your business, be sure to consider what makes a good lead magnet!

A Lead Magnet is a great tool for obtaining contact details of potential customers, usually an email address and/or mobile contact. The best lead magnets have the following traits:

A funnel is usually segmented into 3 parts. Your objective as a marketer is to bring down as many people from the top of funnel to the bottom of funnel.

With coordinated brand colours, testimonials, relevant stats and guarantees, a landing page can help to increase conversion rates. Here are the 3 landing page builders that we’ve used and love!