Understand emerging trends can help you find the best ways to get the most of out social media. Here are the top 3 emerging trends you can leverage on.

Custom Audiences are a vital part of any Social Media ad buy strategy. Here are 3 ways you can use them.

Wondering how to find influencers via TikTok? Here's an easier way!

When it comes to Lead Generation on Social Media, there are 2 main ways.

3 common mistakes to avoid when running Social Media ads to get the max ROI for your ads

No one's visiting your website? Try giving an incentive for people to drop by!

Having worked with shopping malls for years, we know that social media can be a tricky beast.

Generally, most people would assume that more followers = more credibility. Thus, comes the pressure for social media managers to buy followers.

Different social media campaigns have different objectives, and different objectives will lead to different social media stats you’ll want to track.

Now that you’ve joined a Facebook Group or set up one related to your niche, what’s next? How do you utilise the Group for your business?

Facebook is turning its focus away from the Newsfeed and towards Groups. Why the change? What’s the difference between Pages and Groups? Should your company set up its own group?

Tracking your engagement rate lets you calculate how interesting your content is to your audiences.

90% of customers will read an online review, before patronising a business. 88% of customers trust online reviews as much as personal recommendations.

So many platforms, so little time! Through our years working with clients in social media, we’ve seen some clients trying to take on every single social media platform there is.

Working with a tour agency based in China, we worked towards a coordinated brand visual for its audience.

Before starting to create a lead magnet for your business, be sure to consider what makes a good lead magnet!

In a bid to get more engagement for their Facebook posts, many brands might use such words to tell audiences to interact with their post.

Facebook Messenger and WhatsApp are underrated tools which many businesses are yet to use effectively.

Social Media means allowing your audiences to talk to you. And sometimes, the people you do engage with might leave negative comments. Here’re some tips on managing negative comments.

A Lead Magnet is a great tool for obtaining contact details of potential customers, usually an email address and/or mobile contact. The best lead magnets have the following traits:

If you’re just starting up your business and prefer to keep costs low, you can easily host your domain on Groove at no cost.

A funnel is usually segmented into 3 parts. Your objective as a marketer is to bring down as many people from the top of funnel to the bottom of funnel.

With coordinated brand colours, testimonials, relevant stats and guarantees, a landing page can help to increase conversion rates. Here are the 3 landing page builders that we’ve used and love!