A Lead Magnet is a great tool for obtaining contact details of potential customers, usually an email address and/or mobile contact.

This allows you to nurture your prospect by building trust and sharing more about your company and products/services.

The best lead magnets have the following traits:

1) Customer-focused

Designed specifically for your customer needs and desires in mind. It has to be specific enough to qualify your prospects.

Giving away the latest iPhone for example, has the potential to bring in a large number of sign-ups. However, most of the signups would probably not be your target audience and would never purchase anything from you. 

Better to craft a lead magnet that your target audience would want, and give you’re their contact details for.

2) High perceived value

A free ebook or video containing valuable information that your customer can use could be worth a lot to them. That being said, it takes effort to create a product with perceived value. Understanding your audiences and their needs would help you create that.

3) Low cost to distribute

Notice that many of the lead magnets you find online are delivered virtually and knowledge-based? That’s because it costs almost nothing to distribute once you’ve created it! This allows you to increase your incoming traffic easily and nurture your audiences at scale.

Now that you know what to look for when creating a lead magnet, here are 10 types of lead magnets you can start working on!