In any social media campaign, there can be 3 main types of social media campaign objectives. These are: Sales Brand Building Customer Experience Let’s go
Engagement rate is the number of engagements (eg. Likes, shares, comments, clicks) that your post or page has from your audience. Tracking your engagement rate
Tracking the right stats can help you pinpoint your targets and adapt. Here’re some stats we recommend keeping a close eye on.
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