Vecua Honey X Tokyu Hands
Categories: Influencer Marketing
Outreach Channels: Event
Made in Japan, Vecua Honey enriches the skin and soul. Blended with skin loving ingredients such as honey, fruits and flowers, their products have an aromatic scent that smoothes mind and body. They have a range of skincare and cosmetic products with naturally derived ingredients to moisturise skin, boost clarity, and protect it from harmful everyday pollutants.
VECUA Honey is a relatively unknown brand in Singapore. Working with VECUA Honey and Tokyu Hands in online/offline promotional activities. The campaign included Influencer engagement, makeover demonstrations, caricature doodling coupled with product introduction and live updates.
We achieved a 228% increase in Facebook Page ‘Likes’ and 152% increase in Instagram posts with #vecuahoneysg, within a span of 3 weeks. This resulted in greater visibility and a 300% increase in sales during the campaign period. Bloggers continued to review VECUA Honey and talked about the campaign on various social sites such as Clozette, Facebook, Instagram and Blogs.