Browstation Eyebrow Embroidery
Categories: Influencer Marketing, Ad Buy Optimisation
Outreach Channels: Facebook, Instagram, Dayre, Blog
As its name suggests, BrowStation aims to be the go-to specialist of eyebrow and eyeliner embroidery in Singapore. With an award-winning eyebrow specialist at its helm, Browstation hopes to inspire confidence for ladies everywhere.
As a relatively new company, Browstation needs to build awareness and trust in its customers. Using influencer marketing, we engaged multiple influencers over a period of 6 months, cutting across various social media platforms.
As Browstation’s brand awareness started to gain traction, we moved into lead generation through Facebook and Instagram ads.
After 6 months into the campaign, 90% of Browstation’s customer base comes from our influencer marketing and lead generation efforts. Our lead generation campaign led to 44 message inquires at $1.82 per lead.
“I would definitely recommend Envis8ge for businesses that require help on social media and I look forward to continue working with them.” – Ms Vivian, Founder