Lady Jayne is a leading hair accessories brand that prides itself on delivering quality styling tools and the finest in hair accessories since it was first introduced to the Australian market in 1928.
With an unparalleled range of brushes, combs, styling essentials and hair accessories, Lady Jayne is a premium destination for all things hair-related and is committed to offering the very best and latest in hair tools.
Lady Jayne was relatively unknown in Singapore, although popular in Australia. We gave their brand a big boost through a corporate Facebook Page setup and a wildly successful launch event in a major shopping mall.
The launch involved online and offline engagement, including a before/after makeover contest which garnered over 2,000 engaged fans. From the awareness built up during the launch event, Lady Jayne Singapore was spotted by Sephora and gained feature in a well-known mainstream magazine.
Singapore Product Launch & Makeover contest which garnered over 2,000 engaged fans. Lady Jayne Singapore was spotted by Sephora and gained feature in a well-known mainstream magazine.
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