Kipling's success story started in 1987 in the heart of Antwerp, Belgium. Kipling has been a part of VF Corporation since 2004.
More than just bags, Kipling represents a positive outlook on life, a light-hearted mentality, free spirit and inclusivity.
Today, Kipling’s well-known bags and accessories are available around the world in 80+ countries and can be found in more than 7500 shops and online.
Envis8ge worked closely with VF Brands to manage the content for Kipling Singapore's Facebook and Instagram pages, ensuring smooth coordination with numerous brand collaborations, events, promotions, product launches and influencer campaigns.
Instagram Stories and Reels were crafted to ride on Meta's focus on the trending media formats.
A wide range of paid ad campaigns were executed, with varying objectives. Some examples include event sign-ups for Kipling's Facebook Live event, WhatsApp catalog sales and sales via 3rd party marketplaces such as Zalora and Shopee.
A steady increase in fan base and reach, while generating sales through Kipling Singapore's WhatsApp concierge service, physical store and 3rd party marketplaces.
Timely content in a wide variety of angles via different Social Media formats (eg. Reels, Stories, Posts) enabled Kipling to engage audiences easily.
"If your company is looking for an agency to manage your Social Media content and community, I highly recommend Envis8ge for the task." - Stephanie Chong, Regional Marketing Manager, Kipling Singapore & APAC Wholesale
Arrange for a short 20min video call consultation session, where you will gain:
1) Valuable insights on Social Media driven sales funnels
2) Personalised recommendations to improve your Social Media presence and/or online sales
3) Complimentary '10 Marketing Tactics for your B2C' eBook worth $68