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5 Tips on Managing Negative Comments

5 Tips on Managing Negative Comments

Social Media means allowing your audiences to talk to you. And sometimes, the people you do engage with might leave negative comments. This could happen

Facebook Messenger – an underrated tool

Facebook Messenger – an underrated tool

Facebook Messenger is an underrated tool which many businesses are yet to use effectively. Facebook itself has recognised the importance and rising popularity of Facebook

5 Innovative ways Shopping Malls can tap on Social Media

5 Innovative ways Shopping Malls can tap on Social Media

Having worked with shopping malls for years, we know that social media can be a tricky beast. After all, you’re technically in the B2B arena

Using Facebook Groups for Business

Using Facebook Groups for Business

Now that you’ve joined a Facebook Group or set up one related to your niche, what’s next? How do you utilise the Group for your

Facebook Page vs Facebook Groups

Facebook Page vs Facebook Groups

Facebook is turning its focus away from the Newsfeed and towards Groups. Why the change? What’s the difference between Pages and Groups? Should your company

Facebook Text Overlay Rule

Facebook Text Overlay Rule

Have you ever noticed that Facebook ads on your newsfeed tend to be text clutter-free? That’s because Facebook Ads has a rule that says no

Choosing Social Media Campaign Objectives

Choosing Social Media Campaign Objectives

In any social media campaign, there can be 3 main types of social media campaign objectives. These are: Sales Brand Building Customer Experience Let’s go

How to set up your Facebook Ads

How to set up your Facebook Ads

If you’ve ever used the ‘Boost Post’ function on your page posts, you might think that’s all to it to creating Facebook Ads. But ‘Boost

What is a Facebook Pixel?

What is a Facebook Pixel?

A Facebook Pixel is a tiny piece of code that triggers when someone takes an action on your website. This action is called a conversion

How do I Calculate Engagement Rate?

How do I Calculate Engagement Rate?

Engagement rate is the number of engagements (eg. Likes, shares, comments, clicks) that your post or page has from your audience. Tracking your engagement rate

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