Barry M is one of the top colour cosmetics brands in the UK. Their mix of on-trend, colourful and original, cruelty-free cosmetics are highly popular and affordable.
Barry M takes cosmetics a step furthur in sustainability - since founding in 1982, Barry M has never tested its finished products or ingredients on animals or engaged another company to do so on our behalf.
Envis8ge supported Barry M's arrival to Singapore with a strong brand outreach using influencer engagement, social media content and media buys.
With a shift of focus from offline to online retail, content and ad buy strategy adapted accordingly to focus on online sales.
From zero brand presence, Barry M gained familiarity with makeup lovers, while establishing a niche fan base in Singapore for their popular and on-trend nail paints.
"Over the past 16 months, Envis8ge has been consistent in generating quality content for our social media pages, sometimes going out of the way to organise giveaways and collaborations with suitable local brands and influencers." - Heena Dhobi, National Account Manager
Ready to take your business to the next level?
Arrange for a short 20min video call consultation session, where you will gain:
1) Valuable insights on Social Media driven sales funnels
2) Personalised recommendations to improve your Social Media presence and/or online sales